On May 25, 2018, a new data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals in the EU.
The days of "collect as much data as possible, do with the data wathever you want" are over and we, at Shoptimiza, celebrate that. GDPR is a huge step forward for people privacy rights. It is here to stay and companies will adapt to it.

Shoptimiza was designed and built with a "privacy first" mindset from day one. We do not collect from your users personally identifiable information like name, email, address, etc, or any other information which by itself, or combined with other data points, can identify or single out your users.

Does Shoptimiza collect data from all my visitors?

We do not collect data from your visitors in any of the following scenarios

  • User has enable DoNotTrack header
  • User has opted out
  • User has disabled cookies

What data is collected?

  • A truncated IP (we never write your full IP on disk nor server logs)
  • Domain name. We do not collect path, query or fragment. Read more about URLs
  • Cookie creation date
  • Country
  • Browser family i.e Chrome, Firefox, etc
  • Browser version
  • Behavior (Impression, Click, Conversion)

Does Shoptimiza sell collected data?